Walter
The website “Walter” is dedicated to promoting the famous “ćevapi” of the restaurant. The “ćevapi” have gained a loyal following and have been a staple dish for the restaurant’s guests for years. The website showcases the various types of meat dishes the restaurant serves, in addition to the famous “ćevapi”, such as pljeskavica na kajmaku, sudžuk, ramstek, biftek…
Challenges
The primary challenge was to create a visually consistent and informative website that would communicate the brand’s story, highlight its core offerings, and help visitors quickly find restaurant locations or contact details.
The client also needed a system that would allow their internal team to easily manage and update content—such as adding new restaurants, updating menus, or publishing promotional news—without relying on developers. As many users access the site from mobile devices, it was crucial to deliver fast load times and smooth mobile performance.
Technologies
The website was developed on the WordPress platform, with WPBakery Page Builder used as the core visual editor. This setup provided the client with a flexible, drag-and-drop editing experience that made it easy to build and update pages internally without requiring technical knowledge, while still ensuring a consistent and branded layout across all sections of the site.
Multilingual functionality was implemented using Polylang, allowing the site to offer language-specific content and improve accessibility for a broader audience. From a content management perspective, this enabled the client to maintain translations without duplicating effort or complicating the publishing process.
To support search engine visibility and proper content structuring, the Yoast SEO plugin was integrated and configured in line with best practices. The site’s performance was carefully optimized through the use of image compression, caching mechanisms, and lazy loading techniques, which together ensured fast loading times even on slower mobile connections.
Advanced tracking and analytics capabilities were added via Google Analytics (GA4) and Google Tag Manager, providing the client with meaningful insights into user behavior and site performance. Additional tools such as Flickity and FancyBox were used to enhance the user interface with lightweight, responsive galleries and modal windows.
Security and form protection were also considered; Contact Form 7 was combined with reCAPTCHA to ensure a secure and spam-free communication channel. All of this is hosted on a reliable Apache server with a MySQL database and PHP backend, creating a stable and secure foundation for continued growth and content updates.
The results
Walter’s website now provides a clean, informative, and modern digital experience aligned with the brand’s visual identity. Visitors can easily explore the menu, locate the nearest restaurant, or learn more about the Walter story.
The use of WPBakery and Polylang ensures that the site remains flexible and maintainable, allowing the client to make frequent updates without disrupting the layout or performance. Combined with SEO and analytics tools, the website supports the brand’s ongoing visibility and engagement goals.
For more information visit site: https://walter.rs/
Date: Mar 14, 2022
