Graver Keno
Graver Keno is a family-owned business with a proud tradition spanning 54 years, now in its third generation, offering professional engraving services. Their product range includes personalized cake toppers, house numbers, and various other creative items that enhance homes, special occasions, and businesses. With rich experience and a strong focus on quality, Graver Keno represents a perfect blend of creativity and tradition.
Challenges
The main challenge was to modernize their digital presence to enable effective presentation of products and services as well as smooth online shopping. The goal was to create a functional and appealing website that reflects the family heritage and professionalism while being optimized for search engines and user experience.
Technologies
The website was built on the WordPress platform, with WooCommerce as the primary eCommerce solution. Elementor page builder enables flexible and responsive page design, visually aligned with the brand and easy to update in the future. SEO is powered by the RankMath SEO plugin, optimizing both content and technical aspects for better search engine ranking. For analytics, Microsoft Clarity and Google Analytics GA4 are used, while Google Tag Manager facilitates efficient tag management. The site runs on LiteSpeed web server with a MySQL database. Additionally, ResolvePay integration provides a “buy now, pay later” option. Modern JavaScript libraries like jQuery UI and core-js are also used to improve interactivity and performance.
The Results
Graverkeno.rs successfully achieved a digital transformation, showcasing its rich tradition and product quality through a modern, clean, and functional website. Customers enjoy easy access to information and a smooth shopping process, while site visibility has significantly improved thanks to advanced SEO optimization with RankMath. Using Elementor allows easy content editing and customization, simplifying future site development. The integration of analytics and user behavior tracking tools supports continuous improvement of the user experience.
For more information visit site: https://graverkeno.rs/
Date: Jul 07, 2025
