On the palm

Welcome to Na Dlanu, the first Serbian portal about life, culture, guides, fun, and shopping! They are a one-stop destination for all your entertainment and lifestyle needs.

Challenges

One of the main challenges was managing a high volume of content and advertisements while maintaining website performance and a seamless user experience. The site needed to balance rich multimedia content and extensive ad integrations without slowing down page load times. Additionally, ensuring the site remains secure and compliant with privacy regulations was a critical consideration.

Technologies

The website is built on WordPress, utilizing the wpBakery page builder to manage and design complex page layouts efficiently. For SEO optimization, Yoast SEO is implemented to improve search engine visibility. The site employs a variety of advertising technologies including Google Publisher Tag, Google AdSense, Rubicon Project, and Criteo to monetize traffic effectively. JavaScript libraries such as prettyPhoto and Slick provide interactive media capabilities, while Bootstrap offers responsive design components. Security is enhanced through reCAPTCHA to protect user interactions, and Google Tag Manager assists with managing tracking scripts. The server infrastructure uses Nginx for reliable web serving and reverse proxy functionalities.

The results

The end product is a robust, user-friendly news portal that efficiently handles large-scale content and advertising integration. The combination of WordPress with wpBakery allows the editorial team to update content dynamically without technical hurdles. The site successfully delivers rich multimedia experiences and maintains fast performance despite heavy ad usage. Furthermore, SEO and analytics tools ensure effective audience reach and monitoring, contributing to sustained growth and engagement.

For more information visit site: https://nadlanu.com/

Date: Mar 12, 2020