Premium Genetics
Non-invasive prenatal tests from Premium Genetics center for genetic testing analyze your baby’s chromosomes with targeted technology that provides the most reliable results with the deepest reading, and we are the only ones to include analysis of monogenic diseases.
Challenges
The primary challenge was to develop a professional, trustworthy online platform that clearly communicates the scientific complexity and reliability of Premium Genetics’ prenatal testing services while remaining accessible and user-friendly for a broad audience. Given the sensitive nature of healthcare and prenatal diagnostics, it was essential to create a website that inspires confidence and provides clear, comprehensive information to prospective clients. The platform also needed to facilitate easy updates, especially for adding new tests, informational content, and news, without requiring technical expertise. Furthermore, ensuring fast load times and mobile responsiveness was critical to reach users effectively, especially considering the visual and informational depth required.
Technologies
The website was built on the WordPress content management system, selected for its flexibility and ease of use, allowing the client to manage and update the site’s content independently. Elementor was used as the page builder, enabling the creation of visually engaging layouts with full control over design elements, while minimizing the need for custom coding. The site features advanced image galleries powered by PhotoSwipe, ensuring smooth and responsive display of medical images and visual content.
To support digital marketing and analytics, Google Tag Manager was implemented, streamlining the integration of tools like Google Analytics, GA4, Google Call Conversion Tracking, and Facebook Pixel for precise tracking of user behavior and conversion events. Performance optimization was enhanced through the use of LazySizes for intelligent image loading, balancing rich media content with fast page speed. Security was reinforced using reCAPTCHA to protect the site from spam and abuse. The theme is based on Phlox, providing a clean and professional look consistent with healthcare industry standards. Additionally, Yoast SEO was integrated to optimize the website’s search engine visibility, helping Premium Genetics reach their target audience effectively.
The results
The completed website offers a polished, trustworthy digital presence that reflects the company’s commitment to innovation and quality in prenatal genetic testing. Users can easily access detailed information about available tests, company news, and contact options across devices with consistent performance. The client gained the ability to update and expand content effortlessly, ensuring the site remains current with emerging healthcare trends. Thanks to careful SEO and analytics implementation, the website quickly began attracting targeted traffic and generating meaningful user engagement, establishing Premium Genetics as a trusted leader in the Serbian prenatal healthcare market.
For more information visit site: https://www.premiumgenetics.rs/
Date: Aug 25, 2020
