M-S Hermes
M-S Hermes is one of the largest distribution companies in Vojvodina, Serbia, with a business history dating back to 1993. With over 2,000 m² of warehouse space and a fully developed logistics network, M-S Hermes now operates with a clear focus on providing efficient and reliable services to its partners across the region.
To support their continued growth and modernize their digital presence, a complete redesign of the company’s existing website was carried out. The new design was created in Figma and approved in close collaboration with the client to ensure that it aligned with their visual identity and business objectives.
The website was then developed using WordPress with Elementor as the primary page builder. This approach enabled the creation of a clean, responsive, and easily manageable site, allowing the client to update product information, company news, and logistics details without technical assistance.
Challenges
The main challenge was transforming the company’s outdated website into a modern, responsive platform that accurately reflects their scale and professionalism. The site needed to clearly communicate the company’s logistics capacity, product offerings, and regional leadership, all while maintaining a clean structure and ensuring optimal performance.
In addition, the site had to be easy to update internally and optimized for various screen sizes, given the range of users accessing the site on mobile and desktop devices. The project also required preserving and modernizing key content while integrating it into the new design framework.
Technologies
The new website was built on WordPress, using Elementor as the primary page builder to ensure visual flexibility and ease of content management. The design phase was conducted in Figma, allowing for a highly collaborative and iterative creative process. Once the design was finalized and approved, the development process focused on translating it into a dynamic and responsive web experience.
The Elementor framework allowed for a modular and structured approach to building the site, enabling reusable components and global styles to maintain visual consistency. The platform was optimized for performance through responsive image handling, lazy loading, asset minification, and caching solutions.
The WordPress backend was tailored to the client’s needs, making it easy to manage product listings, update content, and scale the site as business needs evolve. This technical setup ensures long-term maintainability and serves as a solid foundation for potential future SEO or marketing initiatives.
Security was addressed through integration of reCAPTCHA, protecting contact forms from spam and automated abuse, maintaining the site’s reliability.
Performance optimizations included the use of Priority Hints to prioritize resource loading and reduce page load times. The hosting environment runs on Apache HTTP Server with PHP backend and MySQL database, providing a stable and scalable infrastructure.
For enriched user experience and interactivity, several JavaScript libraries and tools were incorporated. jQuery and jQuery UI provide essential scripting and UI components, while Swiper adds smooth touch-enabled sliders. Three.js is used to enable 3D graphics elements, adding subtle visual engagement. Font rendering and icons rely on Google Font API and Twitter Emoji (Twemoji), ensuring consistent typography and iconography across platforms.
Additional functionality includes PDF.js for seamless embedding of PDF documents and TablePress for easy creation and management of tables within the content.
Payment facilitation features such as ResolvePay are integrated to support buy now, pay later options, improving user convenience.
Overall, this combination of modern tools, performance enhancements, and security measures forms a robust technical foundation tailored to meet the needs of a local business looking to maintain a strong and professional online presence.
The results
The result is a modern, responsive, and user-friendly website that accurately represents M-S Hermes as a trusted and established distributor. The improved structure and design provide clear pathways for users to learn about the company’s services and history, while also reinforcing its credibility and logistical capabilities.
Internally, the company now benefits from a flexible and easily manageable website that requires minimal technical knowledge to update. The redesign successfully supports M-S Hermes’s position in the market, enhances their digital presence, and opens the door for future marketing and SEO improvements.
For more information visit site: https://m-shermes.rs/
Date: Feb 18, 2022
